I recently had the great honor of leading my ever-evolving, when not always life-changing Personal Branding and Storytelling workshop. This version ran three hours and was hosted by the quite awesome Modern Capital Concepts. In this workshop we cover a lot of interesting ideas, we talk and connect, a lot, and we do a lot of work. Many workshops, and many I've led myself, involve a preponderance of presenting and large group conversation, punctuated by bursts of exercises and small group breakouts, but in talking to Khloe Karova, Modern Capital Concepts fearless leader, I decided invert that model, and focus on intensely engaging exercises and small group discussions punctuated by presentation and conversations with the larger group. What I found... no surprise, is that people want to connect, and they want to learn from one another. They also want to be heard. Well that, and they already possess insights into their voice and personal narrative... they just don't necessarily see it, yet. They've buried that voice and the language that accompanies it under more formal words and thinking. Or they may be scared, or tentative, to embrace it, and who they are. All of which is to say, that there was lots of good energy and good stuff, you can learn more about the Agenda here and you are always welcome, encouraged even, to contact me if you want to discuss any element of the workshop further, especially though most definitely not limited, to hosting, and as needed, adapting a Personal Branding and Storytelling workshop for yourself and your colleagues, friends, family or peers. And all that said, I now want to take a moment to expand on some of the thoughts contained in this paragraph and share some takeaways and observations from what was a truly dynamic workshop that I am greatly appreciative to have played a role in guiding.
How can I be my authentic self?
Authenticity may be a current buzzword, but that doesn't mean it isn't an important concept for us to tangle with and one the participants found themselves returning to again and again. I should note here, that I designed the early versions of this workshop with authors in mind, but it neatly aligns with the needs of those launching small businesses as well. So, how do they, you, me, be authentic self? By embracing the self you are and not the version you wish you could be. That doesn't mean we can't always be striving to be better or different, but knowing who you are, owning it, and stripping away your desires to be something else, is where you start.
How can I differentiate myself?
You have to understand where the gaps are in terms of work or publishing and figure out whether you have the skills and experiences to fill them. But I also believe this begins with knowing your personal narrative and story, what differentiates may be skill and experience on the one hand, but it's also the journey you've been on to become that person, and being able to articulate your successes and failures, your influences and inspirations.
What is the "Ask?"
In a former life I worked with the public policy staff in my office and one key lesson I learned from them is that you never show-up at a meeting without an ask in hand. There is an expectation that you want something and you've been thoughtful in determining what you want. It's no different with every meeting you take as your build your business. Nothing is more valuable than time and there is no bigger waste of time than not knowing what you hope someone can do for you, and when possible, what you can do for them.
How do I prove my credibility?
One thing I've learned in recent months is that first step towards proving your credibility is putting yourself in situations where you can thrive and the second step is going into those situations with confidence and swagger. I'm a proponent of being transparent and honest with yourself about what you're good at it, and not, but once you've decided what you're capable of doing, step in, all-in, and don't step out until you're successful at ti. That success will only further burnish your credibility.
How vulnerable should I be?
The misnomer is that we are not to show weakness, no flaws or failures, but when you make these setbacks part of your story, when you own them, and learn from them, you grow and people will embrace you for it. What your connections and clients don't want is false bravado, and the lack of there there. It comes back to being the authentic you, and again embracing who you are and bringing it to the table.
Do I let people know I feel passionate about my work?
Yes, always, as with vulnerability, we can shy away from what we are passionate about, and what excites us, but there is no success without passion. Our responsibility to ourselves is to determine what we are passionate about, do everything we can to make that our work and let people see the passion that is driving us. It will be contagious and that's how we build our connections and businesses, and even find our authentic selves.
How do I find my voice?
You keep talking, and pitching, testing new language and ideas, and refining, rinse, repeat, asking those you trust, and everyone else, if what you're saying rings true to them. You also have to continually ask yourself if what you're saying rings true to you. I would suggest that you know it when it doesn't, that it feels false, or lacking, more dream than reality. But that's why we talk to others, especially those who can be truthful with us.
How can I make connections?
You have to be out in the world, lunches, meetings, trainings, drinks, informational interviews, work events, using LinkedIn to find those who are like-minded or who you emulate, and then you follow-up and you go to their office, or buy them coffee, or both, and when they need something you provide it, and you follow-up with their requests and recommendations, and some things work out and others don't, and the things that don't you try to make sense of, but either way, you keep pushing.
You also give me a shout so we can talk further, but I think I already mentioned that.