Currently showing posts tagged Branding
*No, they didn't, but do feel free to file this under shameless self-promotion. Also, I'm really excited to be the keynote at the ACN's 30th Anniversary Celebration & Annual Meeting on May 30th and if 30th Anniversary Celebration & Annual Meetings are your thing, I do hope you'll join us...which you can learn more about here.
And, if you're looking for a keynote, and the following description sounds like your thing, please do give me a shout.
What’s your story and how do you make it work for you?
Ben will discuss how your personal career path and story shapes the types of clients and projects that you attract.
He will also talk about how to determine and develop your story, as well as how to use it effectively to promote yourself and attract the right clients and projects.
Really excited to lead a Personal Branding & Storytelling Workshop for Content Academy from 10-3 on November 3rd. It costs $199 and you can learn way more about all of that here. You can also get some description below. And you can definitely give me a shout if you have any questions about any of it.
"Are you a small business owner, career-changer, creative strategist or writer looking to craft a personal narrative and tell your story in a way that engages the public? Then please join us for this hands-on workshop where you will learn how to manage your message, build your brand through storytelling and create a framework for executing a social strategy."
You can learn much more about the most wondrous Northwestern University’s 2018 Summer Writers’ Conference here.
<Early Bird Registration extended through Sunday, July 15th>
For some time now, I've had this idea that I wanted to write about my search for work. I wanted to do so as a reflection of how I think about teaching my class Loop 202: Professional Development in the 21st Century, and to a lesser extent the article I wrote many years ago the first time I engaged in an extensive job search: The Search: Obtaining the Right Job, Finding Your Self, and Crafting a Career.
The idea came to me, because just over 18 months ago I left my long time place of employment. I didn't have a plan and I suddenly had to look for work for the for time in a long time.
I thought I had been open to opportunities before that, but I hadn't really been doing anything. Yes, I had been keeping my resume up to date and my eyes and ears open for interesting things, working side gigs, taking meetings, looking to get my name on projects and publications, opening doors, and pushing, always pushing to work on the next cool thing.
The thing is, these are the action you take when you're employed, and not exactly willing, or wanting, to leave something that you like, or are comfortable in. When you're scared and not really sure what comes next.
A job search though is something else. It's contacting everyone you've ever met, worked with, talked to, sat with in a meeting, or next to on a bus, plane, or train, and asking them if they have anything or know anyone, and to keep you in mind if an anything comes up.
It's also punching-up your LinkedIn page, using it to follow organizations you admire, and connecting with people who do stuff that you want to do even when you do not know them.
It's saying yes to networking events, finding confidence, and putting yourself out there. All the way out there.
And it's getting your story down, who you are, and where you've been, what you want to do, and how it all connects. It's also telling that story in a succinct, but slamming fashion, while somehow remaining authentic.
These are things I know to be true, these are things I teach, and these are actions I have taken.
What I have ignored, or overlooked, though during these past months is the need to work on things you love and feel passionate about. Sometimes that means, looking back over your career, and life, to remind you what it is that energizes you most. Sometimes it's reminding yourself about what you don't like spending time on. And most difficult, is coming to both understand, and embrace, that there are things you just aren't good at, something that has become painfully clear to me as I sought the next big thing.
None of this is easy, but it is necessary. Being happy is important. Knowing yourself is important. Spending time working on things that energize you are important.
In the past few months I've revisited many things I once worked on, but hadn't recently - leading teams, collaboration, story development, strategic planning, building partnerships, organizational change, facilitation, and book promotion - and things I want to spend more time on - storytelling, branding, teaching, and training.
I've also made a decision: I'm going to go out on my own, I'm going to consult, chase projects that excite me, and look for cool opportunties that are focused in these areas.
I'm going to craft a new story for myself and figure out how all of these things hang together. I'm going to help people and organizations tell their stories in new and exciting ways. And I'm going to explore how I can link people who want to promote their work and their ideas in cool and innovative ways, with the endlessly fascinating artists, designers, changemakers, and thought leaders I've been cultivating, curating, and connecting with over at (my once faux) cultural and lifestyle (empire) site This Blog Will Change Your Life.
You can read more specifically about my intentions on my website here and I hope that you will. After that, please let me know what you think about all of this, tell your friends and networks about me, and then let me know how we can work together.
So please do Northwestern University Summer Writers' Conference and please feel free to learn more about how to register here and if you want to learn more about my session "This Branding Workshop Will Change Your Life: Story, Saturation and Selling Books in the Age of Social Media," you may do that as well and right here at that. Wonderful. Thank you. See you there.